My Plans
21 days Kickstarter
This 21 days program is designed to kick start your health journey using a simple nutritious diet plan and basic exercises using minimal equipment!
Video demonstrations & instructions to perform exercises
Regular progress check-ins
Daily workout and nutrition logging in the app
24/7 chat support
$40
for 3 weeks
Get "Shredded"
A gym based program to help you lose weight and body fat whilst gaining muscle tone and strength and improving fitness levels. Get "shredded" now!
Personalised fitness plan with video demonstrations & instructions to perform
Personalised meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
$120
for 8 weeks
One on One Personal Training
This is my most comprehensive program available where we work together to help you reach your physique goals in the fastest possible time frame! This membership is exclusive to a limited number of clients where I create a fully personalised program to your lifestyle, resources and preferences.
One on one coaching
Weekly 1-1 video calls
Personalised fitness plan with video demonstrations & instructions to perform
Personalised meal plan & recipes
Regular progress check-ins
Regular updates in plans based on your progress
24/7 chat support
$80
MonthlyThe Foundation — FitSparks
This is best suited for New sign-ups, beginners, and returning lifters building baseline consistency. Tier Identity: Igniting the habit. This level is engineered for frictionless onboarding, form mastery, and initial routine establishment without information overload.
Onboarding Program: A guided 30-day "Foundations Track" focused on movement screening, foundational movement patterns (push, pull, hinge, squat, carry), and baseline conditioning.
Core App Access: Standard exercise video library, integrated workout logger, and daily habit tracking (water, sleep, movement).
Community Onboarding Feed: Access to fellow new members and coaches for exercise form checks and early wins.
The FitFam Milestone: Automatic rate reduction and app upgrade to FitFam ($9.99/mo) upon completing the 60-day baseline milestone (logging at least 16 workouts and maintaining an 80% habit adherence score).
$19.99
MonthlyThe Core — FitFam
This plan is best suited for Retained, loyal members who have completed onboarding or were grandfathered into the community. Tier Identity: The heartbeat of Fit Influence. A reward-tier pricing structure designed to maintain lifetime loyalty, peer accountability, and ongoing self-directed progression.
Full Core Library: Unrestricted access to rolling monthly program tracks (General Fitness, Hypertrophy, Home/Dumbbell Only, and Functional Conditioning).
FitFam Community Forum: Main peer-to-peer accountability channels, team challenges, and monthly app-wide leaderboards.
Progress Tracking Suite: Milestone badges, personal best (PR) archives, and historical workout telemetry.
Loyalty Perks: Locked-in membership pricing for life as long as the subscription remains active, plus priority access to seasonal fitness challenges.
$9.99
MonthlyThe Transformation — FitWell
Target Audience: Clients navigating lifestyle stress, metabolic health, recovery plateaus, or targeted weight-loss objectives. Tier Identity: Sustainable physical transformation through nervous system regulation, low-barrier exercise, and mindful metabolic guidance. It treats weight management as a direct downstream result of managed stress and optimized sleep.
Cortisol-Conscious Training: Low-impact, high-efficiency workout splits (zones 2 cardio, tempo resistance training, mobility flows, and active recovery walks).
Stress & Recovery Hub: Integrated bio-metric tracking (daily stress scores 1–10, sleep tracking, resting heart rate logs) alongside guided somatic breathwork, down-regulation routines, and guided wind-downs.
Habit & Nutrition Roadmaps: Non-diet focused nutrition protocols centered on protein targets, micronutrient density, meal timing, and emotional eating intervention tools.
Bi-Weekly Cohort Check-Ins: Dedicated in-app group coaching touchpoints focused on behavioral wins, work-life balance, and non-scale victories.
$49.99
MonthlyThe Apex — FitElites
Target Audience: Advanced trainees, competitive lifters, hybrid athletes, and high-performance enthusiasts. Tier Identity: The vanguard of the platform. Intense, periodized strength and conditioning designed for athletes who treat their training with professional-grade dedication and seek peak physical output.
Periodized Performance
Programming: 12-week advanced undulating blocks covering maximum strength, explosive power, hypertrophy phases, and conditioning thresholds.
Performance Telemetry: In-depth metrics including 1RM percentages, velocity/tempo tracking, volume load calculations, and benchmark workout splits.
Direct Coaching Access: Priority in-app video form breakdowns (within 24 hours), routine customization for weak points, and competition/event prep adjustments.
Exclusive Elite Locker Room: Private chat channel for advanced athletes, direct leaderboards, and monthly masterclasses breaking down advanced exercise biomechanics and sports nutrition.
$99.99
MonthlyJoel McMichael
Role/Profession
When it comes to health and fitness, I believe in sustainability over all else! Sure, there are great "12-week programs, 1-month challenges, 90-day transformations", but by the end of the day, when you finish that, what's next? Another 12-week program? When working with clients, I like to build from the ground up. Instead of handing you a meal plan, I teach you how to build your own.
Complete personalised fitness solution
One-to-one Video Calls
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Compliance Tracking
Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.
Wearable Integration
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Weekly Check-ins
Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.
Personalised Workouts
Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Customised Nutrition
Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.
